“Bank of America and HOPE Inside have already had a real, measurable impact on the financial health of so many individuals,” said John Hope Bryant, Founder, Chairman and CEO, Operation HOPE, Inc. On average, participating clients improved their FICO scores by 21 points, increased their yearly savings by $4,313 and reduced their annual debt by $837. The program has also delivered more than 300 financial education workshops. As of the second quarter of 2022, HOPE Inside has provided more than 2,700 counselling services based on Bank of America referrals. The program has shown significant results. Counseling will be available in both English and Spanish at most locations.
#BETTER MONEY HABITS BY BANK OF AMERICA PROFESSIONAL#
Through the partnership, Bank of America financial center employees refer clients to a professional Operation HOPE financial well-being coach to provide comprehensive monthly credit and money management counseling at no cost. “Good financial health is the foundation for strong, sustainable communities and our partnership with HOPE Inside helps us deliver on our commitment to ensuring more young people, adults and communities have access to the tools and education to build a solid financial future.” “We know that these are challenging times, as both communities and consumers are dealing with economic stress and potential financial instability,” said Aron Levine, President of Preferred Banking at Bank of America. Bank of America plans to add more markets to the HOPE Inside program in the future as well.
Introduced initially in four financial centers in Atlanta and Los Angeles, the program will now expand to additional centers in those markets along with centers in Baltimore, Boston and Northern Massachusetts, Brooklyn, Charlotte, Chicago, Dallas, Detroit, Houston, Miami, Northern New Jersey, Philadelphia, Phoenix, San Antonio, San Francisco and Washington D.C. The Operation HOPE program, known as HOPE Inside™, offers in-person financial health coaching sessions to help individuals build savings, improve FICO (credit) scores, and decrease debt.
#BETTER MONEY HABITS BY BANK OF AMERICA FULL#
Partnering with Bank of America and its agencies through concept to execution, the event was amplified through a burst media strategy to drive buzz and excitement across BuzzFeed, Twitter, Instagram, Facebook & Snap.Ĭontent included a live blog, a full 24hr takeover of the BuzzFeed handle with Creator Devin, and a three episode “Stories from the Better Money Habit Retreat” video series, launched within 24 hours of the event concluding.Bank of America and Operation HOPE announced today they will offer free financial counseling in 180 financial centers in 17 U.S.
We hosted 50 attendees, 2 reporters, 4 influencers, 15 Bank of America Local Reps, 5 Bank of America clients and 14 agency team members in Miami for an incredible weekend filled with incredible people - learning from each other and our financial literacy curriculum. In 2019, we levelled up our activation with a new, elevated experience aimed to help Millennials across America beat the “comparison trap” and keep up with what matters. In 2018, we partnered with Bank of America to create Camp Better Money Habits, creating a community of young professionals with smart financial habits on salaries of $50,000 or less to talk about their experiences. < Back Bank of America: The Better Money Habits Retreat
0 kommentar(er)
