#Cholula hot sauce free#
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McCormick is acquiring popular hot sauce brand Cholula David Tonelson/ShutterstockĬholula, the hot sauce typically sold in a slender bottle with a wooden cap and an image of a smiling, dark-haired woman on its label, is made in Mexico and has been available in the United States for about 30 years. Together, that puts the pair far ahead of competitors like Tabasco and Huy Fong Foods, the maker of sriracha sauce.įrank’s and Cholula are popular in different markets and attract different consumers, McCormick said. With Cholula, the two brands make up about 30% of the US hot sauce market, according to Euromonitor International and Nielsen data provided by Cholula. The company bought the category leader, Frank’s RedHot, in 2017. (MKC) is building something of a hot sauce empire. The category got a boost during the pandemic: In the twelve months ending on November 7, sales surged by 24.6%. US sales of hot sauce grew an average of 9.7% every year for the past four years, according to Nielsen. The hot sauce market has been growing steadily. The company is acquiring the brand from L Catterton, the private equity firm, in an $800 million cash deal, it said Tuesday. McCormick is adding a bit more spice to its portfolio with hot sauce Cholula.
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